Friday, December 23, 2011

Air Jordans: Christmas Gift or Curse

One of the greatest NBA players of all time Michael Jordan has not only made money on the court he  has made tons of money from his brand Air Jordan tennis shoe and athletic wear.  Most notable the tennis shoe Air Jordan that has always caused frenzy.  Back in the 1990's kids were killed for these shoes.  To have the shoe was like a badge of honor or status symbol especially in the low economic neighborhoods across the United States.
Now lets fast forward to 2011. The new Air Jordan XI is causing frenzy all across the nation and technically its not a new shoe! It"s a retro version of the shoe that came out in the 90's!.  There has been violence in Seattle and Atlanta at locations selling the shoes.  Some locations had to suspend sales and lock their doors. In Baltimore, MD  there have been incidents of police using pepper spray as well as other cities such as Richmond, California where gunshots rang out!  Reportedly, a man shot in the air to clear the crowd so he could get closer in line. Now if this is happening in the neighborhoods where kids who have them are around kids who do not have them and would do anything to get them? We are about to see, hear, and read about senseless violence over a materialistic item! In reality the Air Jordan tennis shoe only costs about $9.00 in materials to make. So you do the math on the mark up and profit margin.  It's ironic that during this season of Christmas that is supposed to symbolize giving, greed has crept in and led to this frenzy that will hurt or take human lives. Let's take precaution if you are partaking in acquiring of the Air Jordan XI.

1 comment:

  1. I've never understood the whole jordan's craze. After all, they're just shoes. You're right, many teens have lost their lives...for shoes. Sounds like common sense is a must. Not to mention that the mark-up is madly insane!

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